Entrepreneur and podcast host Steven Bartlett says he has stopped using artificial intelligence to write posts on LinkedIn, even though his company uses AI widely in other parts of the business. (Business Insider)
Bartlett, best known for his podcast The Diary of a CEO, said AI-generated content on the professional platform often feels less authentic and does not connect well with readers. (Business Insider)
Why Bartlett Avoids AI on LinkedIn
Bartlett runs a media company called FlightStory, which uses AI tools for many tasks, including content creation, translation, and productivity tools. (Business Insider)
However, when it comes to LinkedIn posts, his team noticed something important: posts written by AI lacked emotion and personality.
According to Bartlett and his team, audiences respond better to content that feels human, even if it includes small mistakes or imperfections. These “raw” details make posts appear more genuine and relatable. (Business Insider)
Because of this, the company decided that LinkedIn posts should be written by humans instead of AI.
AI Still Plays a Big Role in His Business
Despite avoiding AI for LinkedIn posts, Bartlett is still investing heavily in artificial intelligence across his company.
FlightStory uses AI in several ways, including:
- Translating podcast episodes into multiple languages
- Creating AI-powered tools to pitch advertising ideas
- Developing new media projects such as animated content and AI-driven shows
These tools have reportedly improved productivity and helped the company grow its media operations. (Business Insider)
The Strategy: Human Creativity in an AI Era
Bartlett’s team believes the internet is becoming filled with automated content. Because of that, they think authentic human storytelling could become more valuable.
Instead of relying fully on automation, the company plans to produce more “raw and human” content to stand out online. (Business Insider)
Bottom Line
Steven Bartlett is not rejecting AI completely. Instead, he is choosing carefully where to use it.
While AI helps his company scale content and productivity, he believes platforms like LinkedIn still reward something machines struggle to replicate: authentic human voice. (Business Insider)